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Our signature salt air style is known for its gorgeous raw materials combined in an effortless way:
My life took an awesome detour on my birthday in 2017. My sister surprised me with a whole leather hide – an amazing gift that would soon (unknowingly to me) become Wildwood Oyster Co.
I grabbed my sketchbook and wanted to design a bag for myself that was fashionable, durable, and reminded me of the ocean. I also wanted to create something that was unlike anything else out there. That’s when I saw the Original Tote come onto the page – the effortlessly stunning classic minimalist boho bag designed for coastal life – holding everything from a laptop to a beach towel.
I started wearing my bag around town and everyone complimented me on my bag and asked me where they could buy one. It was a sign that I needed to turn this passion project into something bigger.
That was the day that Wildwood Oyster Co. was officially born, and I’m so amazed at how far it’s come in a short time – thanks to all of you. I’m so appreciative of each and every one of you every single day!
The dock line rope carries me back to my coastal hometown of Scituate, a charming fishing town on the coast of Massachusetts. It also connects me to my present, as I soak in the salt air, pine trees, and island life while cruising through the Casco Bay in Maine. I use these vibrant colors (from classic hues all the way to bright neons) to make a little pop for the everyday look.
And, finally, I fell in love with industrial brass to pull it all together. It’s the perfect last touch for a little edge and that golden ray of sunshine from a summer day.
Like a first baby photo, here is the very first Original Wildwood Co. Leather Tote bag! It’s now Becky’s five-year old bag that gets even better with age – the leather softening and the stunning patina deepening the more she wears it!
My family and I have been growing oysters for fun near our house since 2015. When I first started oyster farming, there weren't a lot of resources online for oyster farming hobbyists like myself, so I started blogging about what I was learning to share it with others. Three years later when I decided to start a handbag company, I decided to turn my blog, Wildwood Oyster Co., into my handbag brand. To me, Wildwood Oyster Co. connects me to nature, my love of the ocean, and that's how I want our customers to feel when they wear my designs.
Becky McKinnell is a designer, mom and entrepreneur who dreams of all things beach and summer. She grew up in Scituate, Massachusetts, where she first discovered her love for salt air. Today she lives in Cumberland, Maine with her husband and daughter. They spend their summers exploring the islands of Casco Bay, tending oysters, and spend their winters enjoying the ski slopes in Maine. Becky also is the founder and president of iBec Creative, an award winning ecommerce agency in Portland, Maine.